Círculo 888 is a non-profit organization that promotes the sustainable management of solid waste from the beauty industry, combining environmental innovation, social impact, and cultural appreciation. In its visual identity, waste takes center stage—because it is part of our lives, it becomes a key element in Círculo 888’s graphic language. This concept highlights waste not as the end of a cycle, but as an ongoing part of our lives, encouraging us to rethink its destination in a conscious and responsible way.
The brand is designed as a sticker or badge, similar to those used in social movements and protests, symbolizing a cause and a form of resistance. The graphic system revolves around the circle and its variations, reinforcing the idea of networks, community, and how our actions are interconnected within a larger chain.
This project is a visual identity that rethinks waste in an intelligent way, with respect for the environment. Círculo 888 is a platform for regeneration, inclusion, and awareness—transforming waste into regenerative resources. The visual identity aims to uplift and give value to a universe that is often ignored or marginalized, portraying it as something powerful and transformative. It seeks to reframe waste, regenerate the planet, support beauty salons, and empower communities to create an infinite cycle of sustainable impact.
The purpose of this identity is to help spread the ideas and values of Círculo 888, raising awareness, shifting mindsets, and creating opportunities for social inclusion through recycling, waste management, and pollution reduction. Círculo 888 aligns with the principles of the circular economy and the United Nations Sustainable Development Goals (SDGs), with the aim of becoming a national reference in environmental regeneration, social inclusion, and raising awareness within the beauty industry—ultimately establishing itself as an OSCIP (Civil Society Organization of Public Interest).
