Cartas Daqui is a channel that tells stories about Brazil through a lens full of affection and memory, exploring our customs, details, and habits. This channel is a warm letter filled with beautiful accounts by journalist Francisco Kilgore.

The visual identity was built on the concept of local stamps—the kind we stick onto postcards to send to friends, sharing our experiences of a city or country we are discovering at that moment. Stamps featuring Brazilian objects and elements prevail throughout the visual language, accumulating more and more stories over time.

The brand’s typography features Ana Banana, created by designer Julia Lago from Plau, paired with snippets of Brazilian songs set in the Brasileiro font by Crystian Cruz.