I was responsible for the visual proposal of the OBMEP Portal, a virtual space for elementary and high school students to access video classes content. The idea was to visually refer to a house formed by these three portals and, later on, the Portuguese portal will enter. Each one predominates a color of the portal’s brand, which is a paper divided into four parts and opens up a universe of elements that refer to the themes of each one.
Jazz’On presents characteristics such as contemporaneity, movement and transparency. The project was inspired by the atmosphere of nightclubs and jam sessions where musicians were invited to go up on stage and play with the band without any previous rehearsals. The encounters brought a mixture of unusual styles and combinations.
The main goal of the visual identity of Jazz ‘On is presented features such as contemporaneity, movement, and transparency. The project was inspired by the atmosphere of nightclubs and jam sessions. Jam means to play without a song in mind and a lot of bands use this resource to stimulate creativity and figure out new records. In these meetings, the musicians were invited to go up the stage and play with the band without any previous rehearsals. The producer Jazz’ On makes festivals, shows and albums in French and Brazil.
After a few jam sessions, I noticed some standards, organized words that guide me in the graphic project: movement, asymmetry, vibration, light, flexibility, performance, improvisation, and transparency. This combination between the musician and the instrument results in new involuntary impulses and movements that give life to the meetings which generate a unique moment that probably could not be reproduced in a recording of a disc. In the visual aspect, I worked with the word counterpoint that in the music universe is a composition technique that combines two or more distinct melodies performed simultaneously by instruments or voices. However, the work also means também harmonious or complementary contrast. In this case, the contrast worked was leaning the body with energy and movement as illustrated in the image below.
The type of project was Avenir developed by Adrian Frutiger in the 1920s. The French word avenir means the future. Jam session songs are creations of an unexpected and fluid future without planning. As a family inspired by the geometric style, the contrast between static and movement could be sharpened.
The design of the brand was based on the light beams of the stages and the mixture between the regular and italic style of the typography. Being cast, she can adapt to different backgrounds and images as well as in jazz where improvisation is a feature present.
They have passed through the stages of Baiacool Jazz names like Hermeto Pascoal, Leo Gandelman, Marcio Montarroyos, Carlos Malta, Kiko Loreiro, Elephant Foot, Toninho Horta, Mark Lambert, Nika Stuart, Boca Livre, Tom ati, JJ Jackson, Jeff Gardner etc., as well as great names in instrumental music such as Careca Braga, Adelbert Carneiro, Magrus Borges, Delcley Machado, Alcyr Meirelles, Nêgo Nelson, Sebastião Tapajós, Bob Freitas, Trio Manari, MG Caliber, Rafael Lima, Amazon Jazz Band and Minni Paulo Medeiros, the great mentor of the project.
Minni Paulo’s first step towards the Baiacool was in the ’80s, with his band Marginal Society, the first instrumental band from Pará.
I developed the project to revitalize the brand and presented a new visual identity for the festival that took place in May 2015.
