Visual Identity of the Fio da Meada podcast, featuring interviews with Branca Vianna. Every Monday, Rádio Novelo presents an episode of these interviews to promote reflection and debate on various topics of our reality. The podcast has hosted personalities such as Eduardo Galindo, Nina da Hora, Paola Carosella, Cecília Olliveira, Patrícia Campos Mello, Vanessa Cavalieri, Felipe Neto, Lígia Gonçalves Diniz, Luiza Erundina, Joana Guimarães, Ana Moser, and others.

For the graphic design, we highlighted speech, debate, and content as the protagonists of this identity. The speech bubbles represent the people and their opinions orbiting around Branca and the movement of this thread. Various graphic experiments with paper were conducted to create this visual narrative until we had the idea to cut speech bubbles to resemble faces of people, and underneath, we inserted old newspapers referring to their ideas. The typography of Fio da Meada was also initially made of paper, emphasizing the fluid, wavy characteristic of movement to follow the threads. We tested different color palettes and decided to go with a more vibrant combination of neon, blues, and pinks. From these colors, we developed the combinations for the posts introducing the interviewees.

Graphic study of the balloon cutouts, letters and wires in the composition

Podcast color palette study